Are you a proactive, commercially minded and someone who enjoys turning ideas into opportunities and results? Do you have a strong eye for branding, content and visual communication, while also understanding how marketing can contribute to commercial success? Then this could be the role for you.

As a Marketing Executive, you will be an important part of the commercial success of Blue Bay, you play an active role in supporting the marketing and commercial objectives of the resort. You work closely with the Commercial Manager Sales & Marketing and collaborate with departments across Blue Bay, including F&B, Golf, Accommodation, Development, Services and HR.

You will help translate commercial objectives into effective marketing activities, campaigns and initiatives that strengthen the Blue Bay brand, attract guests and customers, increase engagement and support revenue generation across the resort.

From developing campaigns and promotions to creating content, supporting events and identifying opportunities to promote our different products and services, you will be involved from concept to execution. You will help ensure that marketing activities are not only creative, but also purposeful, targeted and commercially relevant.

The position

As Marketing Executive, you will be responsible for:

• Supporting the development and execution of marketing strategies, campaigns and promotions that support the commercial objectives.

• Translating commercial opportunities and business objectives into relevant marketing activities and campaigns.

• Supporting the promotion of Blue Bay's different products and services.

• Supporting the planning and execution of events, activations and community activities that contribute to the visibility and performance of Blue Bay.

• Coordinating digital marketing activities with a focus on brand awareness and engagement.

• Planning and coordinating multiple projects simultaneously, ensuring priorities, responsibilities and deliverables are clearly managed.

• Monitoring marketing activities, results and deadlines and identifying opportunities for improvement.

Your profile

We are looking for someone who is proactive, creative and commercially minded. You understand that good marketing is not only about visibility and creativity, but about creating value and contributing to results.   

• A completed Bachelor’s or Master’s degree in Marketing, Communication or a related field is preferred.

• Minimum 2 years of progressive experience in a similar marketing role.

• Proven abality to manage marketing projects from concept to execution.

• A commercial mindset and a good understanding of how marketing contributes.

• Strong communication skills and the ability to work effectively with different stakeholders.

• Creative, detail-oriented and solution oriented with a strong sense of ownership.

• Fluency in English and Dutch. Spanish and Papiamentu are considered a plus.

We offer you

• A competitive salary package.

• Attractive secondary employment benefits.

• A unique and inspiring work environment in one of Curaçao’s most beautiful location.

• Plenty of room for personal development and professional growth.

Blue Bay Curaçao is a fast-growing organization that focuses on project development, lot sales, renting out holiday bungalows and exploiting the beach. In addition, we have an 18-hole golf course, located in a natural environment formed by hills, sea and beach. The atmosphere within Blue Bay is characterized as flexible, vibrant, inspiring and challenging. Blue Bay consists of the Services, F&B, Golf, Development and Accommodations departments. These are supported by the Finance, IT, HR and Resort Marketing departments.

A little history about us

Understandably, many think that the name Blue Bay was chosen because of the striking blue water in the bay. The truth is that this beautiful part of Curaçao was already named ‘Blaauwbaai’ (Blue Bay in Dutch), after Anno Blaauw, the owner at the time. He grew limes, oranges and – to make the name even more appropriate – the blue pigment indigo.

Over the years, the plantation has had its share of different owners. In 1800, it was occupied and plundered by French pirates. In the 20th century, it became the property of the Jacobs family, who used it as a farm. During the Second World War, American soldiers manned cannons at Blue Bay to shoot at German submarines.

The master plan of Blue Bay Resort dates back to 1990, when a local development group purchased the plantation from the Jacobs family and built the first infrastructure. In 1997, developer Steve Raspoort saw the area’s enormous potential. Step by step, he established a thriving resort and golf course. Steve Raspoort passed away in 2007, but his family continued realizing his dream to create a welcoming place where life is enjoyed to the fullest. Blue Bay has since grown to become a household name on Curaçao and in the Caribbean.